Hallberg Rassy Club

Seller's Guide

How to sell your Hallberg-Rassy on HR-Club

Nine steps, about fifteen minutes. Your boat goes in front of an audience that already knows what a Hallberg-Rassy is worth.

Start the guide See the Boat Market

Three things to do

The whole process, before we go into detail.

First

Open your Cockpit

Log in, or register free. Your Cockpit is where everything happens.

Then

Buy a listing token

One token publishes one boat. Paid by card through Stripe.

Finally

Publish your boat

Add a price, a description and your contact details. Submit.

Before you start

Four things worth knowing, so nothing stops you halfway.

  • Your boat must already be registered in the HR-Club database. If she is not, add her from your Cockpit first.
  • You do not need to upload anything new. Your existing boat profile becomes the sales listing.
  • The fuller that profile already is, the better she sells. Photos, specification, engine, equipment — every field you have filled in is one more reason for a buyer to make contact.
  • Decide your asking price. Listings are shown in euros (€), and payment for the token is handled by Stripe.

Get into your Cockpit

Steps 1–2
1

Log in, or create an account

Already a member? Log in with your usual details. New to the club? Registration is free and takes a minute.

Log in   ·   Create an account
2

Open your Cockpit

The Cockpit is your personal dashboard. Everything in this guide happens from here.

Go to your Cockpit

Buy a listing token

Steps 3–5
3

Open the Store

Click Store in the menu on the left. A token gives you the right to publish one boat for sale.

The Cockpit menu with Store selected, showing the +1 Listing and +3 Listing packages
The Store, reached from the menu on the left of your Cockpit.
Selling more than one boat? The larger package costs less per listing than buying tokens one at a time.
4

Add the package to your basket

  1. Move your mouse over the package you want.
  2. Click Add to basket when it appears.
  3. Check your basket in the top right corner.
  4. Click Checkout.
Add to basket button under a listing package, and the basket with a Checkout link
The Add to basket button only appears when your mouse is over the package.
5

Pay

  1. Fill in your name and address.
  2. Enter your card details. Payment runs through Stripe.
  3. Click Place order.
The Place order button at the end of checkout
One click, and you hold the right to list your boat.

Create your listing

Steps 6–9
6

Open My Listings

Back in your Cockpit, click My listings. The number under Listing tokens is how many boats you can still publish.

The My listings page showing active listings and the number of listing tokens available
Active listings and remaining tokens, side by side.
7

Choose the boat

Click Select a boat on the right, then pick the yacht you want to sell from your registered boats.

The Select a boat control with a drop-down listing the member's registered boats
Only boats already registered to you appear in the list.
8

Fill in the sales details

  • Price (€) — required. Engine hours and length are optional but buyers look for them.
  • Sales description — condition, equipment, recent work, and why she is a good boat.
  • Contact information — name, email, phone. Add a link to an external sales page if a broker is handling the sale.
The Add listing form with fields for price, engine hours, length, sales description and contact information
The full listing form. Only the price is mandatory — but empty fields cost you enquiries.
Take your time here. This text is the whole conversation with a buyer who lives 2,000 km away.
9

Check it, then submit

Read everything once more — especially the price and your email address. Then click Submit.

Your boat's own page updates straight away and shows her as for sale.

A finished boat page marked For sale, showing boat details, photo, price and seller contact information
A finished listing: specification, photo, price and your contact details on one page.

Who sees her

Not a general classifieds site. An audience that already sails these boats.

1,600+
Registered boats
40,000
In the Facebook group
Since 2009
The HR community online

Where buyers will find her

After you submit
⚑

In the Boat Market

Your boat now appears in the Boat Market, reachable from the main menu on every page of the site.

The HR-Club main menu with Boat Market highlighted
Boat Market sits in the main menu, one click from anywhere on the site.
Open the Boat Market

Write a description that sells

The listings that find buyers fastest all do the same four things.

Give the year, not the adjective

Say what was replaced and when. "New standing rigging, 2023" is worth more than "well maintained".

Say where she lies

Buyers plan a trip to see her. Put the harbour and the country near the top.

Be honest about the work needed

Every boat has a list. Naming it builds trust, and it saves you a wasted viewing.

Write for someone who has never seen her

Short sentences, plain English. Many readers here are not native speakers.

One free post to 40,000 sailors

As an HR-Club seller you may make one promotional post in the Hallberg-Rassy Club group on Facebook — more than 40,000 members who all own or love these boats.

Open the Facebook group

Questions

The ones that come up most often.

Do I have to be a member?

Yes, but registration is free. You need an account so the boat can be linked to you and buyers know who they are writing to.

Do I need to upload new photos?

No. Your boat's existing profile becomes the sales listing. You add a price, a description and your contact details — nothing else.

Can I sell more than one boat?

Yes. Each boat needs its own listing token, and the larger package costs less per listing than buying tokens one at a time.

What if a broker is handling the sale?

Use the Link to Sales Page field at the bottom of the listing form. Buyers are sent to the broker's own page for the full details.

Which currency do I list in?

Euros. The community is spread across Europe and beyond, so one currency keeps prices comparable.

Ready to list her?

Fair winds and following seas with the sale. If anything is unclear, write to me directly — I read every message.

Go to your Cockpit Email Lars